Omnisend Pricing for AI Email Marketing: Plans, Costs and Fit
Omnisend is the best pick in this guide for an online store that wants AI-assisted email and SMS at a low entry price. Its Standard plan is listed at $11.20 per month for 500 contacts and 6,000 emails, and its plan description lists forms AI and reports AI on that tier. That figure is a promotional rate shown for the first three months, so read the regular rate before you budget for a full year. Pro is $41.30 per month for 2,500 contacts with unlimited monthly emails.
The Short Version
Free ($0): 250 contacts, 500 emails a month and 500 web push notifications a month, with forms, segmentation and basic automation. Standard ($11.20/month): 500 contacts and 6,000 emails a month, with forms AI and reports AI as described on the plan. Pro ($41.30/month): 2,500 contacts, unlimited monthly emails, SMS from $0.007 per message and the five AI tools listed for Pro. Higher volumes: pricing on request. The pricing page is the place to confirm current terms for each band.
Who This Page Is For
This guide is for people who want AI help with email and need to know what each platform charges for it. Most of the candidates here are email platforms aimed at online sellers, with a few built for software products and newsletters. The useful question is not which tool has the longest feature list. It is which plan gives you AI-assisted writing, segmentation and reporting at a price that still works when your list doubles.
If you run an online store
Your core jobs are cart recovery, welcome sequences, post-purchase emails and occasional campaigns. Omnisend is built around those jobs. Standard is the entry point for a store with a few hundred contacts, and Pro is the plan to compare once you need unlimited monthly sends or SMS.
Check two numbers before you commit: how many contacts you will have in six months, and how many emails each contact will receive in a typical month.
If you run a subscription product
Your mail is driven by product events such as trial starts, plan changes and failed payments. Store-focused plans can send this kind of mail, but their flow libraries are not designed around those events. Customer.io and Loops are more natural starting points, and the comparison below shows where each one fits.
Model your bill on the contacts you will keep, not the ones you started with. Inactive trial accounts can move a contact band up quickly.
What "AI" Means in These Plans
"AI email marketing" covers several different jobs, and plan descriptions do not always separate them. Before you compare prices, sort each claim into one of the categories below and check whether it is included in the plan you would actually buy.
- Writing help: drafting subject lines, preview text and body copy from a short brief. Check whether you can set brand voice rules, required links and banned claims, because generated copy needs review before it reaches a list.
- Segment and send optimisation: suggesting audiences or send times from past engagement. Ask what data the feature uses and how it behaves on contacts with few opens or clicks.
- Reporting summaries: turning campaign numbers into plain-language notes. These help with weekly reviews, but the raw opens, clicks and revenue should stay the reference.
- Flow and agent features: building or adjusting automations from a prompt or an event. These are the features most often limited by plan, so read the limits in the plan description.
On Omnisend, the pricing page lists forms AI and reports AI on Standard, and all five AI tools on Pro. For Customer.io, the Essentials plan lists AI Agent core skills, and Premium lists elevated AI Agent limits. This guide does not list AI features for Klaviyo, Brevo, Sender, GetResponse or Loops, so check those pricing pages directly before assuming any AI tool is included.
Comparison: Seven Platforms on Entry Price and Limits
The table compares the platforms that publish plan prices for email sending. Each row names the audience the plan suits, the entry price with the billing view that applies, and the limitation most likely to matter in practice.
| Tool | Best for | Entry price (plan, billing) | Key limitation |
|---|---|---|---|
| Omnisend | Online stores wanting email and SMS automation | Standard $11.20/mo, monthly; promotional rate for the first three months | Standard sends are capped at 12 per contact per month; SMS is billed on top of Pro |
| Klaviyo | Stores needing detailed ecommerce segmentation | Email plan for 500 profiles, $20/mo, monthly | Price rises with profile count; Email+SMS plans are quote-based |
| Brevo | Small teams wanting email and SMS under one account | Starter $9/mo, monthly, from 5,000 emails a month | Free plan limited to 300 sends a day; automation needs Standard at $18/mo |
| Sender | Newsletters and small lists on a tight budget | Standard $6.30/mo (6,000 emails, 500 subscribers) | Paid tiers are listed only up to 500 subscribers |
| GetResponse | Teams combining email with landing pages and webinars | Starter $19/mo monthly, or $15.58/mo billed annually | No ongoing free plan, only a free trial; Starter includes one automation workflow |
| Loops | Product and SaaS teams sending product and transactional mail | Early Stage free; Growing Audience $99/mo | The free plan carries a Loops footer and reaches only the 1,000 newest contacts |
| Customer.io | Behaviour-triggered messages from product events | Essentials $100/mo, billed monthly | Profile bands start at 10,000 profiles, at $145/mo |
Two patterns stand out. First, the cheapest paid entry points belong to tools with simple sending limits, not to tools with the most AI. Second, the free plans differ more than the headline prices suggest. Omnisend's free plan is capped by contacts and monthly sends. Loops' free plan is capped by the newest contacts and carries a footer. Brevo's free plan is capped per day rather than per month.
What Each Plan Costs at Real List Sizes
Prices depend on how many contacts or profiles you have, so the table compares the plans that match each list size. Where a vendor does not list a price at that size, the table says "pricing on request" instead of estimating a figure.
| List size | Omnisend | Klaviyo email plan | Customer.io Essentials |
|---|---|---|---|
| 250 contacts | Free, $0 (250 contacts, 500 emails a month) | Free, $0 (250 active profiles, 500 sends a month) | Essentials plan $100/mo; profile bands start at 10,000 |
| 500 contacts | Standard $11.20/mo (6,000 emails a month) | $20/mo (500 profiles) | Essentials plan $100/mo; profile bands start at 10,000 |
| 1,000 contacts | Pricing on request | $30/mo (1,000 profiles) | Essentials plan $100/mo; profile bands start at 10,000 |
| 2,500 contacts | Pro $41.30/mo (unlimited monthly emails) | $60/mo (2,500 profiles) | Essentials plan $100/mo; profile bands start at 10,000 |
| 5,000 contacts | Pricing on request | $100/mo (5,000 profiles) | Pricing on request below 10,000 profiles |
| 10,000 contacts | Pricing on request | $150/mo (10,000 profiles) | $145/mo (Essentials 10k profiles band) |
| 25,000 contacts | Pricing on request | $400/mo (25,000 profiles) | Not listed at this size; the 20k band is $235/mo and the 30k band is $325/mo |
At 500 contacts, Omnisend Standard is listed at $11.20 against Klaviyo's $20. At 2,500, Omnisend Pro is listed at $41.30 against Klaviyo's $60, and Pro includes unlimited monthly emails. The two platforms count different things, though. Omnisend counts contacts as described on its pricing page, while Klaviyo counts active profiles, so the bands are not a like-for-like match.
Above 2,500 contacts, Omnisend's published prices stop, and a quote becomes the main comparison. Klaviyo's email plan keeps a published price up to 25,000 profiles. Customer.io's profile bands start at 10,000, so a software list of a few thousand active accounts will not map neatly onto them. Customer.io's Premium plan is listed at $1,000 per month with custom profile volume, which makes it a quote-based choice for large audiences.
Loops and Brevo price by sends and contacts rather than by one profile band. Loops' Growing Audience plan is $99 per month and includes unlimited sends to subscribers, so the right test there is whether your subscribers fit that plan's terms. Brevo's Starter plan is priced by monthly email volume, from 5,000 emails at $9 per month, and its Professional plan is listed at $499 per month for 150,000 to 10 million monthly sends.
How Omnisend's Bill Works
Omnisend has three billing meters: contacts, monthly emails and SMS. Each one can raise the bill, so understand all three before you choose a plan.
Contacts set the band. The plan you can buy depends on how many contacts you have. Standard is listed at 500 contacts and Pro at 2,500. When your list crosses a band, the plan changes. Under the pricing page's definition, unsubscribed profiles are excluded, so suppressing them keeps the count honest.
The Standard send allowance is 12 per contact. The listed Standard allowance is 6,000 emails a month for 500 contacts. That is 6,000 ÷ 500 = 12 emails per contact per month. A store that sends three campaigns a week to a 500-contact list sends about 13 campaigns a month, which is 13 × 500 = 6,500 emails. That is above the Standard allowance before any flow emails are counted. To find your own multiplier, divide your last three months of sends by your average contact count. If the answer is above 12, price Pro before you need it.
SMS is a separate budget. SMS starts at $0.007 per message. At that starting rate, 20,000 messages a month cost 20,000 × $0.007 = $140, which is $181.30 on top of the Pro price. Country and volume change the per-message rate, so model SMS on its own line.
The model is simple to read: one contact count, one send allowance and one optional SMS line. The real risk is not complexity. It is list growth and frequency growth arriving in the same month, which pushes the contact band and the send cap at once.
Tool-by-Tool Notes
Each section covers what the tool does well for an AI-minded email programme, where it falls short, the listed price and a link to the vendor's pricing page.
Omnisend
Where it does well: Omnisend is built for online stores. Its plan descriptions list forms, segmentation, cart, welcome and post-purchase flows, and SMS, which covers most of what a store needs from email. The free plan is a real starting point for a small shop. Standard lists forms AI and reports AI at a low entry price, so a store can test AI-assisted forms and reporting before it commits to Pro.
Where it falls short: The Standard send allowance is the main constraint. A store with a large list and frequent campaigns will outgrow Standard quickly and move to Pro. SMS adds a second bill. For subscription products, the platform's storefront-based event model and contact-based pricing are a poor match for trial and billing events.
Price: Free; Standard $11.20/month (500 contacts, 6,000 emails, promotional rate for the first three months); Pro $41.30/month (2,500 contacts, unlimited monthly emails, SMS from $0.007 per message). Pricing page: omnisend.com/pricing.
Klaviyo
Where it does well: Klaviyo is a deep ecommerce platform. Stores that sell many product types and need detailed segmentation, product-based flows and fine control over audiences tend to get the most from it. Its email plan is published by profile band up to 25,000 profiles, which makes costs predictable at each size.
Where it falls short: The price climbs steeply as profiles grow, from $20 per month at 500 profiles to $400 per month at 25,000. Its Email+SMS plans are quote-based, so SMS-heavy buyers have to request a quote before comparing.
Price: Free plan for 250 active profiles, 500 email sends a month and $5 of mobile messages; Email plan $20/month (500 profiles), $30/month (1,000), $60/month (2,500), $100/month (5,000), $150/month (10,000), $400/month (25,000); Email+SMS on request. Pricing page: klaviyo.com/pricing.
Brevo
Where it does well: Brevo combines email, SMS and a basic CRM under one account. Its free plan is useful for testing a small list, and its Starter plan is among the lowest paid entry points in this comparison. Pricing is based on monthly email volume rather than contact count, which can suit a list with many inactive contacts.
Where it falls short: The free plan is capped at 300 sends a day, which slows bursts of campaigns. Automation, A/B testing and advanced reports need Standard at $18 per month, so the cheaper Starter plan is not enough for most flow-based programmes.
Price: Free (300 sends a day, up to 100,000 contacts); Starter $9/month (from 5,000 emails a month, no daily sending limit); Standard $18/month (automation, A/B testing, advanced reports); Professional $499/month (150,000 to 10 million monthly sends, up to 2 million contacts). Pricing page: brevo.com/pricing.
Sender
Where it does well: Sender is one of the lowest-cost paid options for small lists. Its free plan covers 2,500 subscribers and 15,000 emails a month, which suits newsletters and early-stage senders that do not yet need deep automation.
Where it falls short: The listed paid tiers cover 500 subscribers, so growth beyond that needs a price you will have to request from the vendor. No AI feature is listed for Sender in this guide, so do not assume one is included.
Price: Free Forever (2,500 subscribers, 15,000 emails a month); Standard $6.30/month (6,000 emails, 500 subscribers); Professional $10.50/month (12,000 emails, 500 subscribers). Pricing page: sender.net/pricing.
GetResponse
Where it does well: GetResponse suits teams that run email alongside landing pages, signup forms and webinars. The Marketer plan adds unlimited workflows, advanced audience segmentation and abandoned-cart recovery, which covers the core of a store's automation needs.
Where it falls short: There is no ongoing free plan, only a free trial on paid plans. Starter includes one automation workflow, so most users need Marketer at $59 per month to run a full set of flows. Plan prices depend on list size, and the listed figures do not show a price for every size.
Price: Starter $19/month, or $15.58/month billed annually; Marketer $59/month, or $48.38/month billed annually; Creator $69/month, or $56.58/month billed annually. Pricing page: getresponse.com/pricing.
Loops
Where it does well: Loops is aimed at product and SaaS teams that send product updates, onboarding emails and transactional messages. Its Growing Audience plan includes transactional sends to users outside your audience, which fits a software product better than a store-focused plan.
Where it falls short: The Early Stage free plan sends to the 1,000 newest contacts only, up to 4,000 sends in any rolling 30 days, and adds a Loops footer. Teams with a large back catalogue of contacts will need the paid plan sooner. No AI feature is listed for Loops in this guide.
Price: Early Stage free (up to 4,000 sends in any rolling 30 days); Growing Audience $99/month (unlimited sends to subscribers, transactional sends to users outside your audience). Pricing page: loops.so/pricing.
Customer.io
Where it does well: Customer.io is built for behaviour-triggered messaging. Its Essentials plan lists AI Agent core skills and a visual workflow builder, and Premium lists elevated AI Agent limits. Software products that trigger mail from product events are its natural audience.
Where it falls short: Pricing rises with profile count. The Essentials bands are listed at $145 per month for 10,000 profiles, $235 for 20,000, $325 for 30,000, $415 for 40,000 and $505 for 50,000 or more. Premium is priced on custom profile volume. Eligible early-stage companies can receive 12 months free through the Startup Program, which is worth checking before you budget.
Price: Essentials $100/month, billed monthly, with profile bands from $145/month at 10,000 profiles; Premium $1,000/month with custom profile volume and pricing. Pricing page: customer.io/pricing.
Which Plan for Which Need
The table turns the comparison into routing rules. Each row names a need, the plan that fits it and the reason, using only the figures shown in the tables above.
| If you need | Pick | Because |
|---|---|---|
| An online store with up to 500 contacts and AI-assisted forms and reports | Omnisend Standard, $11.20/mo | Listed at 500 contacts and 6,000 emails a month, with forms AI and reports AI in the plan description |
| A store with 2,500 contacts, frequent sends and SMS | Omnisend Pro, $41.30/mo, plus SMS credits | Unlimited monthly emails; SMS starts at $0.007 per message |
| A store with detailed product segmentation and 10,000 profiles | Klaviyo email plan, $150/mo | The email plan is published at this band, and the Email+SMS plans need a quote |
| Email and SMS on a small budget, with a free start | Brevo Starter, $9/mo, or Standard at $18/mo for automation | Starter is priced by monthly email volume; Standard adds automation and A/B testing |
| The lowest paid entry point for a newsletter | Sender Standard, $6.30/mo | 6,000 emails a month and 500 subscribers at the listed price |
| Email combined with landing pages or webinars | GetResponse Marketer, $59/mo | Unlimited workflows, abandoned-cart recovery and advanced segmentation |
| Product or SaaS mail with transactional sends | Loops Growing Audience, $99/mo | Transactional sends to users outside your audience are included |
| Behaviour-triggered messages with AI Agent skills | Customer.io Essentials, $100/mo, billed monthly | AI Agent core skills are listed on this plan; profile bands grow with the audience |
The rows are not rankings. Each one is the sensible answer for a specific need. If your need sits between two rows, price both plans at the list size you expect in six months and compare those two figures.
How to Choose an AI Email Plan
Start with the business model, not the feature list. An online store sends mail driven by carts, orders and browsing. A software product sends mail driven by trials, upgrades and failed payments. The two models have different contact economics, and AI features are usually tuned to the event patterns of one model or the other.
Next, count contacts and sends for the next six months. A plan that fits today can break at the next band. Write down your contact count, your average sends per contact per month and whether you plan to send SMS. Those three numbers decide most of the price.
Then test the AI features on a small, consenting segment. Check output for accuracy, brand voice and claims before it reaches the full list. Read the plan description for limits, such as the number of AI runs or the depth of agent skills, because those limits matter more than the feature name.
Finally, check the pricing page on the day you buy. Promotional rates, annual billing and plan names change, and the figures in this guide are a snapshot taken on 7 October 2026.
Setup and Migration Checklist
The steps below apply to any platform in this guide. They are written for a store moving to an AI-assisted plan, but the same order works for a software product.
| Step | What to do | Why it matters |
|---|---|---|
| 1. Export contacts | Export every contact with consent status, last engagement date and purchase or plan status | Lets you suppress unengaged contacts before the contact band is billed |
| 2. Measure your multiplier | Divide three months of sends by your average contact count | On Omnisend Standard, a result above 12 per contact means Pro is needed |
| 3. Price six months ahead | Price the plan at your projected list size, not today's | Avoids a mid-campaign upgrade when the band changes |
| 4. Write brand rules for AI copy | List banned claims, required links, tone and disclaimers | Keeps generated subject lines and body copy inside the rules you set |
| 5. Test on a small segment | Send AI-written variants to a small, consenting segment before the full list | Shows copy or targeting errors at low cost |
| 6. Review flows by hand | Read every AI-built automation step before you activate it | Automations run without supervision, so errors multiply |
| 7. Check AI reports against raw data | Compare each AI summary with the underlying opens, clicks and revenue | Summaries can miss context such as a seasonal dip |
| 8. Re-check the pricing page at each band | Rebuild the cost figure every time the contact count crosses a band | Keeps the budget accurate as the list grows |
For Omnisend, the order matters. Export and clean the list first, because unsubscribed profiles drop out of the count. Then build the welcome and cart flows, and only then switch on AI-written campaign copy. This keeps the AI features working on a clean base instead of a list full of dead contacts.
When moving from another platform, export your suppression list before anything else. Import it, then confirm that unsubscribed people stay unsubscribed in the new account. Rebuild your highest-value flows, such as cart and welcome, before you move the broadcast calendar, so that the first campaigns in the new tool run on automations you have already checked.
Free Plans Compared
Free plans are the cheapest way to test an AI email platform, but their limits differ. Read them before you start, because a plan that works for 200 contacts may fail at 300.
- Omnisend Free: 250 contacts, 500 emails a month and 500 web push notifications a month, with forms, segmentation and basic automation.
- Klaviyo Free: 250 active profiles, 500 email sends a month and $5 of mobile messages.
- Brevo Free: 300 sends a day, with storage for up to 100,000 contacts.
- Sender Free Forever: 2,500 subscribers and 15,000 emails a month.
- Loops Early Stage: up to 4,000 sends in any rolling 30 days, sent to the 1,000 newest contacts, with a Loops footer.
- GetResponse: no ongoing free plan; a free trial is offered on paid plans.
- Customer.io: no free plan; eligible early-stage companies can receive 12 months free through the Startup Program.
For a store, Omnisend's free plan is useful for setting up forms and a first welcome flow. For a newsletter, Sender's free plan covers the largest list. For a product team, Loops' free plan is worth testing, but the footer and the 1,000-newest-contacts limit make it a short-term home rather than a long-term one.
Related Pricing Guides
- All guides: all pricing guides compared
- Ecommerce platforms: Klaviyo pricing guide · GetResponse pricing guide
- Product and software platforms: Customer.io pricing guide · Loops pricing guide
- Budget options: Brevo pricing guide
- Site information: how we evaluate pricing · about the site · home
Omnisend Pricing FAQs
Which Omnisend plan should a small online store start on?
Start on Free while you have 250 contacts or fewer and fewer than 500 emails a month. Move to Standard, listed at $11.20 per month for 500 contacts and 6,000 emails, once you outgrow the free limits. That $11.20 figure is the promotional rate shown for the first three months, so budget for the regular rate after that. Move to Pro at $41.30 per month when you need 2,500 contacts, unlimited monthly emails or SMS.
Is Omnisend free to use?
Yes. The free plan covers 250 contacts, 500 emails a month and 500 web push notifications a month. Those limits are tight for any store that sends regular campaigns, so a growing store will usually need Standard within a few months.
What counts toward the Omnisend contact count?
According to the pricing page, the count includes subscribers and non-subscribers who receive automations. Unsubscribed profiles are not counted. Removing contacts who have stopped engaging, and who are no longer in any flow, is the most direct way to keep the bill in a lower band.
How much does SMS add to an Omnisend bill?
SMS is billed on top of the plan price and starts at $0.007 per message. At that starting rate, 20,000 messages a month cost 20,000 × $0.007 = $140, which brings a Pro account with that volume to $181.30 before any country or volume differences. Use the pricing page to check the rate for your own country mix.
Is Klaviyo more expensive than Omnisend?
At the sizes compared in this guide, Klaviyo's email plan costs more. Klaviyo lists $20 per month for 500 profiles, against Omnisend Standard at $11.20 for 500 contacts. At 2,500 profiles Klaviyo lists $60, against Omnisend Pro at $41.30 for 2,500 contacts. The counting units differ, so check each definition before you compare. Klaviyo's Email+SMS plans are quote-based.
Which tool suits a subscription software business?
Customer.io and Loops are usually the better starting points for software products, because their plans are built around product events and transactional sends. Customer.io lists AI Agent core skills on its Essentials plan at $100 per month, billed monthly. Loops' Growing Audience plan at $99 per month includes transactional sends to users outside your audience.
Are the prices on this page final?
No. The figures are a snapshot of the vendor pricing pages checked on 7 October 2026. Promotional rates, annual billing and plan names change, so confirm the current price on the vendor's pricing page on the day you buy.