Sequenzy Pricing: Plans, Limits and Billing
Sequenzy lists plans by monthly email volume. The published Free plan includes 2,500 emails per month, and the 15k/month plan costs $19 per month. This guide summarizes the listed tiers and explains which quantities to compare when budgeting.
Published pricing at a glance
Free: 2,500 emails per month at $0. 15k/month: $19 per month. Higher listed monthly volumes have their own prices. The pricing model is based on monthly email volume, with unlimited contacts and sending domains stated for all plans. The vendor's pricing page is the primary source for current terms.
Who This Guide Is For
Product-led founders
You run trial nurture, onboarding, and failed-payment recovery yourself, and you want a bill that does not punish you for collecting trials. This guide shows what free covers, when the paid tier starts, and how to forecast the jump.
Lifecycle marketers
You own retention email and need to know which capabilities sit behind which plan, and what happens to the invoice when a launch doubles sends for two months.
Finance and ops
You budget the stack and care about predictability: what scales with contacts, what scales with volume, and which line items only appear once something breaks in production.
Teams mid-comparison
You are comparing Sequenzy with Mailchimp, Brevo, ActiveCampaign, or Customer.io and need to understand which quantities each vendor uses to calculate a bill. This page records Sequenzy's published limits and prices; a fair comparison also requires current plan details from the other vendors.
The relevant cost inputs vary by use case. A newsletter operator may focus on audience size and campaign frequency, while a SaaS team may also count onboarding and transactional messages. Compare the same month, billing term, and message types across vendors; a headline starting price alone does not establish which option costs less.
Plan Breakdown
| Plan | Price | Emails | Contacts | Best for |
|---|---|---|---|---|
| Free | $0 | 2,500 / month | Unlimited | Validating onboarding + first nurture flow |
| 15k/month | $19 / month | 15,000 / month | Unlimited | Accounts forecasting up to this monthly send volume |
| 30k/month | $29 / month | 30,000 / month | Unlimited | Accounts forecasting up to this monthly send volume |
| 60k/month | $49 / month | 60,000 / month | Unlimited | Accounts forecasting up to this monthly send volume |
| 120k/month | $99 / month | 120,000 / month | Unlimited | Accounts forecasting up to this monthly send volume |
The pricing page describes the Free plan as including 2,500 emails per month and lists unlimited contacts and sending domains. It also shows the 15k/month plan at $19 per month, 30k/month at $29, 60k/month at $49, and 120k/month at $99. Each paid figure is a monthly billing view tied to the stated monthly email allowance. For example, a team forecasting 30,000 sends in a month can compare the listed 30k/month tier with alternatives on an equivalent usage basis.
To estimate a needed volume, count expected sends across onboarding sequences, campaigns, and any transactional mail included in the same account. A useful planning formula is: people entering a flow × messages in that flow, plus campaign recipients × campaign count, plus transactional messages. This is an estimate of volume, not of the final invoice; allow for retries, overlapping segments, and seasonal campaigns. Then compare the result with the listed monthly send limits and confirm whether the vendor's current billing terms match the record summarized here.
Pricing Axis Explained: What the Meter Actually Counts
Email services can meter stored contacts, delivered emails, or a combination of profiles and usage. Sequenzy's published pricing page describes a monthly email-volume model and unlimited contacts. In that model, the stated allowance is measured in monthly emails rather than the number of profiles stored. The precise treatment of retries, suppressed messages, or other edge cases should be read in the vendor's current terms.
These measures respond to different operating patterns. Contact totals can grow as people sign up even when send volume stays steady; send totals vary with onboarding length, campaign cadence, and transactional volume. A budget comparison should therefore use a representative month and state both the stored audience and expected monthly sends. That makes it possible to see which limit drives each quote without assuming that one pricing model is cheaper for every sender.
| Axis | Meters | Grows when | Dormant trials |
|---|---|---|---|
| Per contact, tiered | Profiles counted under a vendor's rules | When the billable profile total changes | May affect the applicable band |
| Per profile plus usage | Profiles and specified usage | When either billed quantity changes | Check which profiles and events count |
| Per contact band, unlimited sends (Loops) | Subscribed contacts only | Subscription growth | Counted until they unsubscribe |
| Per email volume (Sequenzy) | Monthly email volume | When sends approach a listed allowance | Contacts are listed as unlimited |
The table describes common billing axes, not complete vendor-specific terms. For a per-contact plan, inspect how the provider counts subscribed, inactive, or suppressed records. For a volume plan, inspect which messages count toward the allowance and whether unused capacity rolls over. For a combined model, record each billed quantity separately. These details can change the result even when two plans advertise similar starting prices.
For a practical comparison, export the contact count and monthly delivered volume from a recent period, then note the ratio between them as context. The ratio alone cannot predict a bill: vendors define billable contacts differently, and volume plans may count sends differently. Use it alongside an actual plan quote and a representative sending schedule rather than treating a single ratio as a universal decision rule.
Why Unlimited Contacts Changes the Math
Consider a SaaS account with 40,000 stored contacts, 7,000 monthly active recipients, and 60,000 monthly sends. Sequenzy's listed 60k/month plan is $49 per month; that listing makes the monthly send volume the relevant comparison point. For a contact-priced vendor, the account should be priced using that vendor's own definition of a billable contact and the applicable billing period. The 33,000 contacts outside the active audience may or may not be counted, depending on the other provider's rules.
This example illustrates why a single headline price is insufficient. Database size, billable audience definitions, and send frequency can change at different rates. A forecast should include both historical and expected usage, plus the actual billing terms for each shortlisted plan. No cost saving can be inferred here without equivalent quotes from the other providers.
Hidden Fees & Fine Print to Check
A published price is one part of a budget. The following checks help clarify what the displayed figures do and do not establish:
- Clarify what the meter counts. Resends, win-back campaigns, and transactional messages can affect total usage depending on the vendor's terms. Include each message type in a volume forecast.
- Free is 2,500 emails per month, not per sequence. A five-email onboarding flow to 500 trials a month lands exactly on the ceiling with nothing left for campaigns. Model trials × sequence length first.
- The $19 figure applies to a specific tier. It is the listed monthly price for 15,000 emails per month. A different expected send volume corresponds to a different listed tier.
- Unlimited contacts describes a pricing limit. It does not describe data quality or remove the operational work of managing duplicates and stale records.
- Confirm how message types are handled. The vendor describes transactional and marketing email in one platform. Ask how sending reputation, authentication, and message separation work for the intended setup.
- Compare billing periods explicitly. The figures in the table are monthly prices. The vendor also publishes yearly totals; do not compare a monthly amount with an annual total without converting the period.
- Throughput is a plan property, separate from price. Confirm rate limits match your launch-day profile — a cheap plan that queues your biggest day is not cheap.
- Adjacent tooling stays adjacent. CRM sync, enrichment, and list-cleaning subscriptions live outside any email invoice; keep them in the same sheet so vendor comparisons stay honest.
These are general purchasing checks rather than claims about extra Sequenzy charges. The linked pricing page lists monthly plan prices and volume limits; it does not establish every possible account-specific term. Review the vendor pricing and terms before relying on a figure for procurement.
Cost Scenarios: Three Realistic Months
The examples below illustrate how to estimate monthly volume. They are usage scenarios, not quotes for other providers. Sequenzy's listed monthly tiers provide reference points for the email volume shown.
| Scenario | Contacts | Monthly sends | On Sequenzy | Per-contact equivalent |
|---|---|---|---|---|
| Small program | 800 stored contacts | About 2,000 — five onboarding messages to 400 people | Within the Free allowance of 2,500 emails/month | Compare the vendor's applicable contact and send limits |
| Steady activity | 12,000 stored contacts | About 24,000 — onboarding, weekly campaign, receipts | Within the listed 30k/month tier at $29/month | Check which profiles and messages the plan counts |
| Higher send month | 35,000 stored contacts | About 60,000 — campaigns and product messages | Within the listed 60k/month tier at $49/month | Compare the equivalent volume and contact definitions |
The examples show that stored contacts and sends are separate planning figures. Under the listed Sequenzy model, each monthly volume maps to a published allowance; the relevant figures here are 2,500, 30,000, and 60,000 emails per month. A contact-based quote may respond differently to changes in stored or billable profiles. The table leaves that cell vendor-specific because a valid amount requires the other vendor's current pricing and its contact-counting rules.
A broadcast publisher with a large, engaged audience may evaluate the same plan differently from a product team sending onboarding and account messages. The number of contacts alone does not establish which plan is less expensive. A useful comparison includes both the audience and the expected messages, plus any included transactional volume, overages, and billing period shown in each provider's own terms.
When asking for quotes, include a typical month and a peak month. For example, if a campaign doubles monthly sends for two months, ask whether the plan changes automatically, bills an overage, or requires a tier change. The answer depends on each vendor's terms; do not assume that a volume meter or contact meter handles spikes in a particular way without checking.
Choosing a tier for expected usage
Start by totaling the emails expected in a normal month and a peak month. Compare that forecast with the Free allowance of 2,500 emails per month and the paid tiers listed above. If the forecast is close to a boundary, account for retries, campaign overlap, and seasonal variation before selecting a volume. A single unusually busy month may affect a plan differently from recurring higher usage, so check the current terms.
Feature needs are a separate question from the volume calculation. A team may value billing-event workflows or revenue attribution, but a feature list does not show whether a plan is suitable for its processes or whether a separate integration is needed. Map required events, data sources, and owners before making a change. This page summarizes published prices and does not assess the outcome of any team's implementation.
Billing workflows and plan evaluation
The listed plan prices do not quantify the value or cost of billing-event workflows. The vendor documentation describes integrations with Stripe, Paddle, and Lemon Squeezy, along with event-triggered automations and revenue attribution. Those capabilities may matter to teams that need billing-related messages, but their suitability depends on the event schema, configuration, and processes a team intends to run.
Failed payments. The documented payment flow can send recovery emails that link to a hosted invoice page where a customer can pay or update a card. That describes a workflow capability; it does not establish how much revenue a particular business will recover. Any financial forecast should use the team's own payment history and measured outcomes rather than a general recovery percentage.
Trial and subscription events. Teams can list the events that should start a message, such as trial status or subscription changes, and check whether those events are available through the planned integration. A pricing record cannot confirm the mapping or maintenance effort for a specific account. Include any required middleware or engineering time in an internal evaluation.
Revenue attribution. The pricing page lists revenue attribution as a feature. Before relying on it, define which events and conversions should be credited and how reporting will be used. A feature label alone does not describe the attribution rules, available reports, or fit with a team's existing analytics.
- Workflow test: identify the payment events and recovery messages required, then confirm the integration supports that sequence.
- Implementation test: estimate the staff time needed to configure, monitor, and maintain processor events.
- Reporting test: define which conversions need attribution and check the available reports against that requirement.
- Migration test: estimate the work to export records, map fields, and recreate journeys before comparing subscription prices alone.
Estimate monthly volume step by step
Suppose a team has 400 new trials each month and sends five onboarding messages to each person. That flow accounts for 2,000 emails. Add the weekly campaign to 600 recipients (2,400 emails over four sends) and any transactional messages counted by the plan. The resulting estimate is above 2,500 emails per month, so it can be compared with the 15k/month tier at $19 per month. The example is arithmetic based on these assumed quantities, not a recommendation or a quote for a particular account.
For a smaller program, suppose 150 new trials each month receive four messages and a monthly digest goes to 600 recipients. That is 1,200 onboarding sends plus 600 digest sends, or 1,800 before other message types. Compare the estimate with the 2,500-email Free allowance and review whether any omitted transactional or retry volume changes the result. Recalculate when the sending pattern changes; contact count by itself is not the usage measure stated in the pricing record.
| Signal | Measure | Action |
|---|---|---|
| Forecast approaches a monthly allowance | Expected sends, including peak periods | Compare with the next published volume tier |
| Billing events are part of the workflow | Required event types and integrations | Confirm fit and implementation details |
| Reporting is part of procurement | Required attribution fields and reports | Evaluate documented reporting against requirements |
| Current usage is within the allowance | Observed monthly send volume | Include a buffer for variation in forecasts |
Sequenzy Pricing FAQs
How much does Sequenzy cost?
The Free plan includes 2,500 emails per month at $0. The 15k/month plan is $19 per month. Both are monthly billing amounts; the pricing page also lists yearly totals for paid plans.
Does Sequenzy charge per contact?
No. Sequenzy charges by emails sent with unlimited contacts on every plan, including free. This is the core structural difference versus Mailchimp, ActiveCampaign, and Kit, which all price per contact — meaning dormant trials and duplicates inflate those bills while costing nothing on Sequenzy.
Is the Sequenzy free tier enough to start?
It provides up to 2,500 emails per month. Whether that covers a program depends on the number of messages sent to each person and any campaign or transactional volume.
When should a team move from free to paid?
Compare expected monthly sends with the free allowance, then check the applicable paid volume and billing term. The published 15k/month plan is $19 per month; larger monthly volumes have separate listed tiers.
How does Sequenzy pricing compare to Mailchimp?
The models use different measures. Compare the current plan price for the same billing period, then apply each vendor's rules for billable contacts, sends, and included features. This page does not estimate Mailchimp's current price.
Does Sequenzy charge separately for transactional email?
No separate line item appears for transactional sending — receipts, password resets, and billing notices share the platform, the contact store, and one sending reputation with marketing email. That unification removes the second-vendor bill that add-ons like Mandrill create elsewhere in the market.